News

World Cup fever stlls UK sales recovery

The effect of the World Cup is clearly illustrated when you compare the sales in June this year with those seen in June last year. June 2010 was 7.0% down on June 2009’s level.

The hardest hit regions were the West Midlands where there was a dramatic slump of 26.4% in the number of houses that were sold in June, followed by the South West down 11.4%, Wales down 10.6%, the North East down 8.8% and London down 7.7%. Only two regions in the UK were able to report a rise in June house sales – they were the North West where sales were up 10.5% and the East Midlands where sales rose 6.7%.

The cities that witnessed the most dramatic falls in house sales in June were Birmingham down 34.7%, Nottingham down 32%, Exeter down 31.7%, Southampton down 27.8% and Glasgow down 27.4%. Only a few cities witnessed an increase in monthly house sales with Leicester leading the way with a 44.0% rise followed by Manchester up 37.0% and Milton Keynes up 30.1%.

Commenting on the latest Index results, Stephen Watson, Managing Director, Agency Express, said: “The heightened interest in the World Cup and the number of games shown live seems to have drawn people’s attention away from closing the deal on their prospective properties. Now that England have crashed out of the tournament after a number of lack lustre displays we can expect homebuyers to return to the housing market with real conviction to get their new property sorted. With interest rates still at record low levels and house prices having stabilised, we can expect to see a surge in house sales in July before the holiday season kicks in.”

However, it wasn’t all bad news in June as there was a small increase of 1.8% in the number of new houses being put up ‘For Sale’ which can be attributed largely to the positive impact that the suspension of HIPs from the home selling process has brought.

The regions that experienced the greatest increase in new ‘For Sale’ listings were the West Midlands, London and the North East which saw rises of 22.3%, 16.0% and 12.7% respectively. On the other hand, Scotland saw a big drop of 14.8%, with the South East falling 7.5%, Central England down 5.6% and the East Midlands down 5.0%.

The cities that had the biggest rise in houses being put up ‘For Sale’ in June were Coventry which saw a huge hike of 55.9%, Colchester up 53.2%, Birmingham up 29.3%, and Cardiff up 14.3%. Several cities saw a decline, with Edinburgh at -22.1%, Glasgow at -18.4% and Milton Keynes at -17.9% seeing the steepest drops.

For further information or to arrange an interview please contact:

Rob Davies on 01603 305822 or 07709 366310 or rob@oooc.co.uk
Carl West on 01603 305811 or carl@kiss-marketing.co.uk

Month For Sale boards erected Sold boards instructed
2009
January +65.2% +31.5%
February +8.7% +37.5%
March +25.0% +27.4%
April -17.9% -4.7%
May +2.1% +1.7%
June +20.4% +19.2%
July -8.8% -6.1%
August +10.8% -8.7%
September -8.7% -5.5%
October +5.6% +13.4%
November -9.0% -8.3%
December -46.3% -33.2%
2010
January +38.2% -18.0%
February +91.5% +136.6%
March +5.3% +13.7%
April +0.7% -0.7%
May +13.6% +8.6%
June +1.8% -5.3%